Some marketers believe that the second logo actually posed more problems than the first. The spacing between the letters were also increased, which resulted to a cleaner look altogether. The edges were softened, and the typeface was modernized. Two shades of blue were used to symbolize the new emblem, which had a slightly softer appeal compared to the original. The white wordmark version was completely eliminated and replaced by a blue version. PayPal’s second logo replaced the first in 2007. This affected the branding of companies as the need for compact and mobile-friendly logos began to appear. However, after the release of both the iPhone and Android, the mobile world changed dramatically. Mobile applications were basically nonexistent. Up until 2007, we didn’t have the iPhone or any Android platforms. Mobile Internet access was still limited. Online transactions were mostly done through a desktop or laptop. Back in 2007, mobile technology wasn’t as advanced as it is now. The transition of PayPal’s logos has some significant correlation with the development of technology during that time. It was a modest typographic treatment of the company name. The logo was a simple white wordmark with a blue border. First logo (1998 – 2007)įrom the founding of the company until 2007, PayPal operated under a basic logo. But one other thing that has changed with PayPal over the years is its logo. The company has experienced so many changes over the years, from operations to ownership. PayPal may have had a difficult beginning, but the company has managed to surpass challenge and emerge at the end into the company it is today. It has also become a standard in the online money transfer industry, with operations worldwide. PayPal is one of the United States’ largest corporations by revenue. Now over 20 years later, the company has undergone several acquisitions and name changes to become what it is today. The company was known as Confinity when it was first established back in 1998. Once in a while, a company comes around that completely changes the face of an industry.
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